What to Consider When Choosing Digital Advertising Screens?

Digital advertising screens are essentially flat screens that rely on different technologies to present multimedia content to the audience. The most common are LCD screens that use liquid crystal units to display content and LED screens based on light-emitting diode technology. Digital advertising screens can't do much on their own. They need some kind of media player hardware and software that can present content to them.

Digital advertising screen selection: Larger size does not mean high quality

Digital advertising screens come in a variety of sizes, varying from manufacturer to manufacturer. An important point to note is that the physical size of a monitor is usually independent of the image resolution it can support. Therefore, choosing a larger display does not guarantee that your content will be clearer or better. In addition to the physical size, the resolution of the display is one of the most critical factors to consider when choosing a digital advertising screen.

Before making a choice, always consider the distance between the viewer and the final position of the display. The farther away the viewer is from the display, the lower the resolution you need (the larger the display). If the viewer is near the monitor, select a monitor that supports a higher resolution. That's why. Fine details cannot be seen from a distance. So it doesn't make sense to spend a lot of money on high-resolution displays if you're going to install them away from viewers. It's not just horizontal distance. You also need to consider the installation height.

Digital advertising screen selection: support popular image resolution

Here are some of the more popular video resolutions supported by digital AD screens: HD (720p), full HD (1080p), and Ultra HD (4K). You can buy many different sizes of screens that will support many, if not all, of these resolutions. However, it is important to choose media player hardware and software that supports the target resolution. Today, both HD and full HD support can be expected, and more UHD enabled media players are coming to market every month.

The choice of digital advertising screen: display direction

If the backlight is compatible with multiple mounting directions, it is best to ask your digital advertising screen provider. For example, some displays position the background LED in a way that is biased in another direction (usually landscape). If you plan to install the display in a vertical (portrait) orientation, make sure that the background lighting of the digital advertising screen provides even coverage to avoid hot spots or shadows. Professional-grade digital advertising screens are designed in such a way that the backlight is always uniform, regardless of the screen orientation. However, it is important to confirm this before installing.