Over the past two or three decades, LED products have experienced a long period of low-price competition. With the return of competition to rationality and the increasing demand for product quality in the terminal market, the development concept of LED digital display enterprises has changed from the traditional "low-cost volume" to "paying equal attention to both services and products".
Although the capacity of the high-end display market is lower than that of conventional LED digital display market, high-end LED digital displays usually have the characteristics of high margin. In addition to national policy support, market demand expansion and other factors, high-end LED display market has become the focus of many enterprises in the industry.
In recent years, the number of international economic events, music festivals, summits and other activities has increased year by year, which has led to the growth of the LED display market. These events often have higher requirements for the quality of LED display and related products.
At present, overseas markets have formed three major battlefields represented by small spacing, outdoor rental and traditional advertising market. Whether smart city construction, or along the way and BRICs promotion, all contribute to the export business of LED display industry in China.
Small spacing transparent led display screens are the areas where major screen companies compete for layout and competition. Its application scenarios are very wide, including security monitoring, conference system, education, public display and so on. Among them, commercial display and public display account for nearly 70% of the total market share of small spacing LED display.
With the development of Safe City and Smart City projects, the demand for high-end customized display projects applied in traffic center, security center, command center and other scenarios is increasing year by year. At the same time, with the comprehensive and intelligent transformation of traditional security, visualization has increasingly become the focus of the industry, large screen, spliced screen has become the mainstream display terminal.
Small spacing LED products are the areas where major transparent led display manufacturers compete for layout and competition. Its application scenarios are very wide, including security monitoring, conference system, education, public display and so on. Among them, commercial display and public display account for nearly 70% of the total market share of small spacing LED display.
In addition, the promotion of smart city also accelerates the construction of smart traffic and smart community information display system, thus vigorously promoting the growth of market share of traffic guidance screen, smart light pole screen, highway information indicator and other subdivisional LED display screen.